Mathew Daniel

Director, Business Development, R2G

Mathew is a 15-year veteran of the advertising industry and made the transition to the online space in the early days of the dot com boom, living through the years of irrational exuberance with the then leading web developer Organic after which he went on to lead the interactive and strategic planning disciplines for Y&R Wunderman in Hong Kong and China

His combined interests in new media technology and music then led him to be part of R2G, the first centralized digital music distribution platform in China which aims to promote the consumption and monetization of legitimate digital music content.

In the past 5 years, he has worked in the cities of Singapore, Hong Kong, Shanghai and Beijing and perused the particularly different social and cultural environments which dictate the approach to and adoption of IP. At R2G, he plays a key role in the safeguarding of the content copyright of music publisher and label partners whilst balancing it with the practicalities of shaping the right business models for the monetization of content in China.